Wendys.com Redesign
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The UX team at Wendy’s 90º Labs was tasked with redesigning wendys.com. We created a modular site to give various internal stakeholders the ability to update content while staying within company style guides.
A key aspect of the Wendy’s Website Redesign was creating a module library. Secondly, personalization and storytelling in the experience of the site contributed to decisions made throughout the redesign, such as the navigation. This project required a complete restructure of information architecture and partnership with various stakeholders within The Wendy’s Company.
